NEWRU

Benefits of Search Engine Optimization

Introduction

Businesses spend hundreds even thousands of dollars to develop aesthetically pleasing web sites. They spend even more on banner ads and other forms of web marketing. However, those same businesses often neglect the one area that could be the most beneficial to their site’s success – search engines.

A recent Georgia Tech study discovered that 85% of customers looking for vendors or suppliers used search engines to find them, but only those listed in the top 30 results ever generated a sizable stream of traffic.