It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to “start in a niche they know alot about”, or base their business around “something they’re passionate about”…
As horrible as it may sound – they’ve unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually – failure. In fact, the myth of “do what you love and the money will follow” has been responsible for more failure than likely any other influence – perhaps even more so than laziness or a lack of perseverance.
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