Klout is a free service that gives you some statistics about your influence on Twitter. If you use Twitter as a way to connect, these statistics are important to track. To be honest, I don’t use Twitter as much as I should and I can definitely see that by checking the stats at Klout.
The Klout score summary offers a variety of stats which are listed below:
Klout Score: Your overall influence online
True Reach: Your size of your engage audience
Amplification: The likelihood that your content will be acted upon
Network: Influence level of engaged audience
In addition to your score, Klout has an Influence Matrix which includes your classification, who you are influenced by, and who influences you.
Klout also goes into content analysis which gives you an overview of the different topics you mainly tweet about.
Upon logging onto Klout you can go even more in depth in your influence measurements. There is a score analysis section which goes into your level of influence, your true reach, amplification, and network. You can also go into another section which shows your content analysis.
As you can see, all of these things are pretty important if you want to know how far you are reaching with your tweets. By looking at these statistics you can know if you are sitting pretty or need to kick it up a notch on Twitter.
Klout doesn’t stop at your own username however; you can also look up other tweeps to see their score. Why would you want to do that? To measure your competition to see how they are doing.
If your score is less than it should be you can watch others and what they do on Twitter and mimic the same action to get better influence.