There has been a lot of buzz around the internet and blogger community about the recent changes that occurred on December 1, 2009. As well there should be, because on December 1, the FTC’s final guidelines governing endorsements and testimonials went into effect. This change effects testimonial advertisements, bloggers, and celebrity endorsements.
I have not yet come across what I think is the “right” answer around the internet community or blogosphere that talks about how to properly deal with these changes. However, on Mike Young’s site he does have a free report on how to comply with the guidelines. The best idea, in my opinion, is to get a lawyer to tell you what you need to do to comply.
Although I have not gotten a final answer from the internet community there are a few sites that I thought I have found that I thought I would share with you:
Lynn Terry has made a few posts on the topic here:
Internet Law Resources (Notice how he has an Affiliate Status Disclosure
on his sidebar)
Clickbank has also put out some news on their blog: http://www.clickbank.com/blog/2009/11/25/new-ftc-endorsement-rules/
Although I am not a lawyer, I do know that the FTC is some serious business. Serious enough that many affiliate networks and programs have already stated that they will terminate those who do not follow the rules.
For those of you who have mailing lists this may also apply if you endorse any product. I have written a past post on how I have seen some other internet marketers and bloggers deal with this issue. The post can be found here and although I am not sure that their way is the correct way it may be a good place to start.
I would love to hear your opinions on the matter, drop me a comment so I know what you think or how to plan to deal with the new FTC guidelines.