Using Klout To Measure Your Online Influence

Klout is a free service that gives you some statistics about your influence on Twitter.  If you use Twitter as a way to connect, these statistics are important to track.  To be honest, I don’t use Twitter as much as I should and I can definitely see that by checking the stats at Klout.

The Klout score summary offers a variety of stats which are listed below:

Klout Score: Your overall influence online

True Reach: Your size of your engage audience

Amplification: The likelihood that your content will be acted upon

Network: Influence level of engaged audience

In addition to your score, Klout has an Influence Matrix which includes your classification, who you are influenced by, and who influences you.

Klout also goes into content analysis which gives you an overview of the different topics you mainly tweet about.

Upon logging onto Klout you can go even more in depth in your influence measurements.  There is a score analysis section which goes into your level of influence, your true reach, amplification, and network.  You can also go into another section which shows your content analysis.

As you can see, all of these things are pretty important if you want to know how far you are reaching with your tweets.  By looking at these statistics you can know if you are sitting pretty or need to kick it up a notch on Twitter.

Klout doesn’t stop at your own username however; you can also look up other tweeps to see their score.  Why would you want to do that?  To measure your competition to see how they are doing.

If your score is less than it should be you can watch others and what they do on Twitter and mimic the same action to get better influence.

How to Add a Favicon to WordPress

I have never really paid too much attention to favicons, but I have read and been told that your site can have more clout with a reader if it has one.  Finally, I got around to it and added a favicon.

Although many people already know how to add a favicon, I wanted to touch on it because it gave me such a hard time.  When I get to end of this post I will tell you why it gave me a hard time and you will be laughing at me.

–         First you have to create your favicon.  There are many free favicon generators out there so I won’t go into any (however if anyone has a favorite I would love to hear about it).

–         After you have created your favicon you upload it to your site (usually the public_html area) using your ftp client, I use Filezilla.

–         Next go to your header.php file in the editor section of your wordpress blog and add this code:

<link rel=”shortcut icon” href=”/favicon.ico” type=”image/x-icon” />

- Click Save

Now after I did all that, nothing was showing up.  I decided to do a search for favicon plugins for WordPress.  Upon research I found the Shockingly Simple Favicon, so I activated it but still no favicon.

Finally, I cleared the cache and poof there it was my favicon.  All of that and all I needed to do was use the plugin and clear the cache.  Lesson learned and I hope this helps someone out there.