Generating Massive Traffic Through Article Marketing

June 27, 2009

by Porfirio G Krasternak

One of the most effective methods of generating traffic to your website is writing articles and submitting them to the article publishers. The efforts of the next few days may not drive any real traffic to your website but writing articles and submitting them will serve you well in the future and it is in your best interest to use this technique to your advantage. While you may not think you have any writing talent, you are probably incorrect. You may not be the next John Grisham, but you can effectively write about your website and products that you sell. Of course you need to know the rules for writing articles effectively. The number one rule is that the headline or title HAS To contain keywords pertaining to your website or product. This will be the determining factor when E-zine publishers or website owners decide if they want to publish your article. This is because they are aware of how much importance the search engines place on keywords in searches.

* Note: The search engines are the method by which people find products or information that they are looking for on the Internet. To find those products or that information, they type key words into the search boxes of the search engines. For example; they might type in fish bait or fishing lures. The results that the search engines provide are based on the key words that the searcher uses.

The other thing about the title or headline of your article is that it must be attention getting. You cant just title your article Fish Bait. You have to make your title interesting enough to entice the reader to keep reading. Fish Bait that Works…that isnt very good either. How about, Fish Bait from Heaven or The Fish Bait the Fish Cant Resist? Either of those titles would entice the person who was looking for information about fish bait to keep reading.

The next most important words are in the first line of the first paragraph of your articls. People surfing the internet today have terribly short attention span and mostly skim for information unless it is information that they think is going to solve a problem, make life better for them or serve a need. As you can see, the title and first line are bait and hook used to encourage a reader to continue on and read to the end of the article. Again, the first line must contain the key words and grab attention. “The women were hanging all over my car looking at all the neat gadgets I had”. If you were looking for attention from women, you would keep reading.

Another thing about writing articles that you plan to submit to article banks is that they need to be short. Very short! They should be a maximum of 400 words and closer to 300 would be better. Its easy to get carried away and suddenly have an article that is 1000 words or more when you are discussing a subject that you know a lot about and are interested in. If you start writing and forget to stop, break long wordy articles down and make three or four articles out of the one long one.

Short sentences and short paragraphs will keep the reader’s attention better than long wordy sentences or paragraphs. Your article should be a joy to read.

Take it easy on those exclamation points. One exclamation point is all that is necessary to indicate importance or excitement… half a dozen are just rude.

The resource box at the end of your article is the most important part to you. E-zine publishers or website owners who download and reproduce your article are required to include your resource box. For best results this box must contain your full name, contact information and, above all, a link to your website. This link is what is going to help increase traffic for you.

Warning! Your link should NOT word wrap! It must be complete, http://www.whatever.com. Not all email programs that are used by E-zine editors to send out their newsletters and E-zines support word-wrapped links so you can defeat the whole purpose of writing the article by word-wrapping your website url.

Submitting Articles: Article banks and article repositories are easily found on the Internet by a simple search using your favorite search engine. Once you have located them you must follow their guidelines to submit your articles.

Software is available for use in automatically submitting articles to the article repositories and banks. The problem here is that most of the larger, more effective repositories and banks will not publish automated submissions. So even though this software can save time when submitting to smaller sites, this doesn’t help much with the bigger more well known sites.

Yes, submitting articles is time consuming and tedious (not to mention boring) work but it is work that can provide your site with a lot of targeted traffic. Each person who reads an article that you have written will also be exposed to the link to your site. If the article is good and if it provides good information, these people will visit your site. They may buy what you are selling or they may opt-in to your mailing list… or maybe they will do both. By the way, there are services that will do article submissions for you. Of course this is a paid service.

The best solution and one I use is Unique Article Wizard. UAW can submit unique articles to hundreds of eZine publishers at the push of a button. Spend a few hours creating your article, Push Submit, sit back, and watch the traffic to your site increase astronomically.

About the Author:

Author Porfirio G Krasternak uses theUnique Article Wizard to ensure each article submitted is unique. For exciting information on how you can submit unique articles to all the eZines, go toUnique Article Wizard.

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